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Case Study
Oscar Mayo
Brand: Kraft Real Mayo (2023)

Move over ketchup, mustard & relish...
Since we discovered that Americans eat about 20 billion hot dogs per year....collectively, Kraft Real Mayo sought out to finally figure out if people put mayo on their hot dogs.
We teamed up with Oscar Mayer (hence the name 'Oscar Mayo') and we had the Frankmobile set off to get the cold hard facts about Mayo on hot dogs.
Creative Director: Daniel Szczepanek, Art Director/Content Creator: Deanne Wint, Copywriter: Anna Klusek, Social Media Manager: Vanessa Mahon, Ben Badiuk,



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