Organic posts held their own throughout the whole activation. The Ja Morant × Clinic reel hit 167K views with zero paid support and beat engagement benchmark by 186%.
Nike × Kool-Aid Ja 2 Shoe Launch
Took the concept brainstorm from idea to reality on-site in Memphis, capturing every angle of the Kool-Aid × Ja Morant shoe launch.
Role Concept development · On-site direction · Videography · Post-production · Editing · Storyboarding
Heinz × Chiefs & Heinz × Toronto Blue Jays Partnerships
Collaborated with the senior creative team to announce Heinz as the official condiment of the Chiefs by leading the on-site shoot and post-production to turn their concepts into social-first content.
Role Concept execution · On-site direction · Videography · Post-production
Kraft Hockeyville
Led the filming of proactive social content for Kraft Hockeyville’s 2026 program launch. (Fellow Content Creator: David M. led the rest of the way for the program)